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Choco Up and Chuan Private Credit Fund Launch USD 30 Million SME Credit Facility
Multi-year facility, powered by CHUAN Group's technology solutions, provides access to timely, transparent access to financing across the Asia Pacific
Choco Up, Asia’s leading growth financing platform, has secured a USD 30 million private credit facility from Chuan Private Credit Fund to provide faster and more reliable financing solutions to small and medium-sized enterprises (SMEs) across the Asia Pacific. The fund is managed exclusively by Lindale Capital Limited1, an SFC-licensed asset manager. The initiative is supported by the deployment of technology solutions from CHUAN Group, a provider of digital infrastructure that supports credit financing services in the digital economy.
SMEs across the region are facing increasing strain on cash flow as payment cycles lengthen and access to timely financing becomes less predictable. At the same time, they continue to face a significant financing gap, with the annual gap estimated at $2.5 trillion, according to a report by the Alternative Investment Management Association (AIMA)2.
Against this backdrop, the new facility is designed to provide SMEs with access to capital that moves at the pace of their operations, enabling them to manage liquidity and maintain business continuity with greater certainty. This reflects a broader shift in how SME financing is being structured across APAC, with greater emphasis on transparency, speed, and alignment with business performance. The first drawdown from the facility has already been completed, marking a strong start to its deployment.
How the Facility Works
By combining access to institutional capital through Chuan Private Credit Fund with Choco Up’s data-driven credit assessment, the partnership enables funding to be delivered more efficiently and at scale across the region.
For SMEs, this means a faster and more predictable financing experience. Businesses can expect funding approvals in as little as a few hours*, compared to traditional lending timelines of up to six months, alongside more consistent access to working capital based on business performance. This allows businesses to bridge cash flow gaps, stabilise operations during periods of delayed payments, and respond to fluctuations in demand without disrupting day-to-day operations.
Leveraging Choco Up’s AI-driven credit assessment and real-time data alongside CHUAN Group’s secure data infrastructure, the partnership will give capital providers near real-time visibility into the performance of the underlying assets, thereby enhancing transparency across the financing process, improving the investability of this new asset class, and giving SMEs greater confidence in how capital is deployed into their businesses.
“SMEs today don’t just need access to capital. They need financing that keeps pace with how their businesses operate,” said Percy Hung, CEO and Founder of Choco Up. “We're excited to leverage CHUAN Group's tech solutions to provide disciplined, transparent, and carefully managed capital, helping businesses continue to grow and innovate even when traditional lending options are limited.”
The partnership brings together complementary strengths. Choco Up contributes its expertise in tech solutions for credit originators in the global digital economy, enabling them to better connect with the market.
“This partnership is also central to CHUAN Group’s strategy of curating a network of proven tech partners that power the future of digital finance,” added Lin Tun, Founding Partner and Chief Investment Officer of CHUAN Group. “By combining our tech-driven approach with Choco Up’s expertise in SME financing, we can deliver scalable, transparent, and responsible working capital solutions that create meaningful impact among SMEs regionally .”
1 Lindale Capital Limited is a corporation licensed by the Securities and Futures Commission to carry out Type 4 (Advising on Securities) and Type 9 (Asset Management) regulated activities.
2 Private Credit in Asia 2.0, Alternative Investment Management Association (AIMA), 2025
*Subject to the complexity of each case

(From left) Leaders from CHUAN Group (Lin Tun, Founding Partner, and Kevin Yung, Partner), and Choco Up (Heng Tam, Vice President, and Percy Hung, CEO and Founder) at the signing ceremony marking the strategic partnership.
About CHUAN Group
CHUAN Group is a tech infrastructure and solutions provider that supports the delivery of alternative financing to small businesses and consumers in the global digital economy by capital markets participants, while enabling their access to diversified, short-duration credit assets with attractive yields.
Embedded into leading fintech, e-commerce, social media, and payment platforms, CHUAN Group’s technology solutions are engineered to provide clients with enhanced data transparency, processing efficiency, and system security. CHUAN Group is dedicated to building the foundational technology that powers the next generation of digital finance.
Disclaimer
This press release is for informational purposes only and does not constitute an offer, solicitation, or recommendation to buy or sell any securities or financial instruments, nor does it constitute investment advice.
Chuan Group and its affiliates (other than those expressly identified as licensed) are not licensed by the Securities and Futures Commission (“SFC”) and do not carry on any “regulated activity” as defined under the Securities and Futures Ordinance in Hong Kong or elsewhere. Chuan Group’s role in the initiative described herein is strictly limited to that of a technology solutions provider. The private fund providing the credit facility, Chuan Private Credit Fund, is exclusively managed by Lindale Capital Limited, a corporation licensed by the SFC to conduct Type 4 (Advising on Securities) and Type 9 (Asset Management) regulated activities. All investment management and credit-related decisions are the sole responsibility of the relevant licensed entities.